Vicky Wu began selling
affordable dance shoes in 2010. Vicky has been a dancer since a young
girl, and a dance teacher since a teen. In 2009, Vicky began teaching
Ballroom Dance through her company Hit the Ground Dancing. Years of dance
experience have helped her understand the importance of a good pair of proper
dance shoes.
She also quickly found that buying a good yet affordable pair of ballroom dance shoes wasn’t easy. She found few physical ballroom dance shoe stores, and even the online stores were expensive. So she began contacting manufacturers directly to purchase her own affordable ballroom dance shoes.
Then she realized that other dancers probably need the same service but may not have the means, the time or the experience to contact the manufacturers directly. So she opened a ballroom dance shoe store on her website and began selling custom-ordered dance shoes.
“Custom ordering allows me to avoid the large upfront cost of purchasing large quantities or entire ship containers of one shoe size, which is what allows me to provide such a great selection of ballroom dance shoes, yet keep the costs very affordable,” states Wu. “It does mean a client will wait a bit longer to have the shoe manufactured to their color and size specifications, but the low costs are well worth the wait. I have found that most of our ballroom dance shoes are half the price of the lowest prices you easily find.
“Affordable ballroom dance shoes every day is the heart of our service, meaning that you never have to wait for a sale to get great prices,” states Wu. “Additionally, happy clients is what drives us, so even when sometimes issues arise - such as recent shipping delays from overseas - we will do what we can to make sure the customer ends up with a good, affordable dance shoe that makes them happy.”
Wu states that she has been considering future strategic growth for the online store which might include other accessories and even a line of affordable ballroom dance clothes, but for now the primary focus will be on affordable dance shoes every day.
You can visit the ballroom dance shoe store online at http://hitthegrounddancing.com/store/
She also quickly found that buying a good yet affordable pair of ballroom dance shoes wasn’t easy. She found few physical ballroom dance shoe stores, and even the online stores were expensive. So she began contacting manufacturers directly to purchase her own affordable ballroom dance shoes.
Then she realized that other dancers probably need the same service but may not have the means, the time or the experience to contact the manufacturers directly. So she opened a ballroom dance shoe store on her website and began selling custom-ordered dance shoes.
“Custom ordering allows me to avoid the large upfront cost of purchasing large quantities or entire ship containers of one shoe size, which is what allows me to provide such a great selection of ballroom dance shoes, yet keep the costs very affordable,” states Wu. “It does mean a client will wait a bit longer to have the shoe manufactured to their color and size specifications, but the low costs are well worth the wait. I have found that most of our ballroom dance shoes are half the price of the lowest prices you easily find.
“Affordable ballroom dance shoes every day is the heart of our service, meaning that you never have to wait for a sale to get great prices,” states Wu. “Additionally, happy clients is what drives us, so even when sometimes issues arise - such as recent shipping delays from overseas - we will do what we can to make sure the customer ends up with a good, affordable dance shoe that makes them happy.”
Wu states that she has been considering future strategic growth for the online store which might include other accessories and even a line of affordable ballroom dance clothes, but for now the primary focus will be on affordable dance shoes every day.
You can visit the ballroom dance shoe store online at http://hitthegrounddancing.com/store/